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Leveraging The Opportunity for Canadian Products with Peter Chapman

January 15, 2026 9:00 AM - February 5, 2026 4:00 PM (CST)

Description

A lot has changed in the Canadian food and beverage industry in a short period of time. Canada’s biggest trading partner has adopted an America first strategy. The ongoing threat of tariffs can impact input costs and market opportunities. This environment is a challenge, but it is also an opportunity for Food and Beverage Manitoba members. There is a route to the shelf as consumers want to buy Canadian products and retailers want to put them on their shelves.

Produced in Canada is also no guarantee of success. These businesses need to have the ability to communicate their value proposition, so retailers want it on the shelf and consumers will put it in the shopping cart.

This is the biggest shift we have seen in the market. With the right processes in place for sales, marketing, distribution and pricing processors can capitalize on the opportunity. Join Peter Chapman from SKUFood to build the foundation you need to deliver sales and take advantage of the demand for Canadian products.

Join Food & Beverage Manitoba for an informative 4-part series led by Peter Chapman, focusing on how to successfully market your products. This series will guide you through getting your products onto store shelves and into shoppers' carts.

There are four sessions in total, three of which are virtual, and the final session is in-person. A Zoom link will be provided for the virtual sessions.

Who should attend? This series is designed for food and beverage processors across various sectors, whether you're already in different retailers or just starting out. These sessions will help strengthen your sales strategies and maximize your presence on store shelves. Attendance is required for all four sessions.

Session 1 - Opportunities with Consumers - Jan 15, 2026 (Virtual - 3 hours)

Session 2 - Alignment with Retailers - Jan 22, 2026 (Virtual - 3 hours)

Session 3 - Developing The Retail Plan - Jan 29, 2026 (Virtual - 3 hours)

Session 4 - Create a Quality Presentation - Feb 5, 2026 (In-person 9-4pm)

The final session will take place at Food & Beverage Manitoba's location at 2-137 Bannatyne Avenue, where Peter Chapman will personally meet with attendees. For those unable to attend in person, a virtual option will be available.

Peter Chapman brings a wealth of experience to these sessions, having worked across the entire supply chain and in retail merchandising. With nearly two decades of experience at Loblaw's, Canada's largest food retailer, Peter has in-depth knowledge of various aspects, including merchandising, marketing, and advertising.

Time

Session 1 - Jan 15 - 9:00 - 12:00

Session 2 - Jan 22 - 9:00 - 12:00

Session 3 - Jan 29 - 9:00 - 12:00

Session 4 - Feb 5 - 9:00 - 4:00pm

( Session 4 is In person at 2-137 Bannatyne Winnipeg, MB)

Location

Online and In person

Last class is In-person at the Food and Beverage Office

Pricing

Members = All 4 sessions = $400.00 plus GST

Non-Members = All 4 sessions = $800.00 plus GST

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Contact Information

Name: Jennifer Taylor
Email: jennifert@foodbeveragemb.ca

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Leveraging The Opportunity for Canadian Products with Peter Chapman

January 15, 2026 9:00 AM - February 5, 2026 4:00 PM (CST)

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Leveraging The Opportunity for Canadian Products with Peter Chapman

January 15, 2026 9:00 AM - February 5, 2026 4:00 PM (CST)

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Pricing

Contact Information

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