BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P1H REFRESH-INTERVAL:P1H CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:America/Chicago BEGIN:DAYLIGHT RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU DTSTART:20070101T000000 TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:Central Daylight Time END:DAYLIGHT BEGIN:STANDARD RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU DTSTART:20070101T000000 TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:Central Standard Time END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Chicago:20261008T090000 DTEND;TZID=America/Chicago:20261009T163000 X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:From Market Table to Retail Space presented by This Commerce Life Oct 8-9\, 2026-In person 2 days DESCRIPTION:FROM MARKET TABLE TO RETAIL SHELFA 2-Day Education Course for Manitoba Food & Beverage Brands\, scaling from Farmers Markets to Traditional Retail and breaking through the $500K Revenue Ceiling. Presented by Phil Chang & Kenny Vannucci In partnership with Food & Beverage Manitoba Course Overview"From Market Table to Retail Shelf" is a hands-on\, two-day education program designed specifically for Manitoba food and beverage brands that have found success at farmers' markets\, pop-ups\, and direct-to-consumer channels and are now ready to make the leap into traditional retail.Built for brands currently generating under $500\,000 in annual revenue\, this course provides the practical frameworks\, real-world tools\, and insider retail knowledge needed to successfully transition into grocery\, specialty\, and independent retail channels across Manitoba and beyond. Developed by This Commerce Life in partnership with Food & Beverage Manitoba\, this program draws on decades of combined CPG and retail buying experience to give emerging brands a realistic\, no-fluff roadmap for retail readiness and sustainable growth.Who This Course Is For ✓ Manitoba-based food and beverage producers currently selling at farmers' markets\, pop-ups\, or online✓ Brands generating under $500\,000 in annual revenue looking to scale through retail channels✓ Founders who have product-market fit with consumers but haven't yet cracked traditional retail✓ Food entrepreneurs evaluating whether retail expansion is the right next step for their business✓ Early-stage packaged food and beverage companies preparing for their first retailer pitch ✓ FBM members seeking practical\, Manitoba-specific guidance on retail entry and growthCourse Format- Duration 2 full days (approximately 6 hours of instruction per day) In-person workshop with interactive exercises\, group discussions\, and live Q&AClass Size 8 12 participants recommended for optimal engagement (15 max)Day 1 Focus "Are You Retail Ready?" Assessment\, foundations\, and preparationDay 2 Focus "Getting On Shelf & Growing" Execution\, pitching\, and scaling MaterialsParticipants receive a course workbook with templates\, worksheets\, and checklistsLearning Objectives:By the end of this two-day course\, participants will be able to: Honestly assess whether their product\, brand\, and operations are ready for traditional retail Understand the full economics of retail from landed cost and margin structures to listing fees and trade spend Develop retail-ready packaging\, sell sheets\, and a compelling buyer pitch Navigate the Manitoba and Canadian retail landscape including independent grocers\, regional chains\, and national banners Build a realistic\, phased market entry plan with appropriate timelines and budgets Choose the right distribution model for their stage of growth Identify and avoid the most common (and costly) mistakes brands make when entering retail Create a 90-day action plan for their retail entry or expansionSeating is limited in order to provide personalized attention\, register early and don't be disappointed. X-ALT-DESC;FMTTYPE=text/html:

FROM MARKET TABLE TO RETAIL SHELF

A 2-Day Education Course for Manitoba Food &\; Beverage Brands\, scaling from Farmers Markets to Traditional Retail and breaking through the $500K Revenue Ceiling. Presented by Phil Chang &\; Kenny Vannucci \;In partnership with Food &\; Beverage Manitoba \;

Course Overview

&ldquo\;From Market Table to Retail Shelf&rdquo\; is a hands-on\, two-day education program designed specifically for Manitoba food and beverage brands that have found success at farmers&rsquo\; markets\, pop-ups\, and direct-to-consumer channels &mdash\; and are now ready to make the leap into traditional retail.

Built for brands currently generating under $500\,000 in annual revenue\, this course provides the practical frameworks\, real-world tools\, and insider retail knowledge needed to successfully transition into grocery\, specialty\, and independent retail channels across Manitoba and beyond. \;

Developed by This Commerce Life in partnership with Food &\; Beverage Manitoba\, this program draws on decades of combined CPG and retail buying experience to give emerging brands a realistic\, no-fluff roadmap for retail readiness and sustainable growth.

Who This Course Is For \;

✓ Manitoba-based food and beverage producers currently selling at farmers&rsquo\; markets\, pop-ups\, or online

✓ Brands generating under $500\,000 in annual revenue looking to scale through retail channels

✓ Founders who have product-market fit with consumers but haven&rsquo\;t yet cracked traditional retail

✓ Food entrepreneurs evaluating whether retail expansion is the right next step for their business

✓ Early-stage packaged food and beverage companies preparing for their first retailer pitch \;

✓ FBM members seeking practical\, Manitoba-specific guidance on retail entry and growth

Course Format- \;Duration 2 full days (approximately 6 hours of instruction per day) \;

In-person workshop with interactive exercises\, group discussions\, and live Q&\;A

Class Size 8&ndash\;12 participants recommended for optimal engagement (15 max)

Day 1 Focus \;&ldquo\;Are You Retail Ready?&rdquo\; &mdash\; Assessment\, foundations\, and preparation

Day 2 Focus \;&ldquo\;Getting On Shelf &\; Growing&rdquo\; &mdash\; Execution\, pitching\, and scaling Materials

Participants receive a course workbook with templates\, worksheets\, and checklists

Learning Objectives:

By the end of this two-day course\, participants will be able to:

\;&bull\; Honestly assess whether their product\, brand\, and operations are ready for traditional retail

\;&bull\; Understand the full economics of retail &mdash\; from landed cost and margin structures to listing fees and trade spend

\;&bull\; Develop retail-ready packaging\, sell sheets\, and a compelling buyer pitch

\;&bull\; Navigate the Manitoba and Canadian retail landscape including independent grocers\, regional chains\, and national banners

\;&bull\; Build a realistic\, phased market entry plan with appropriate timelines and budgets

\;&bull\; Choose the right distribution model for their stage of growth

\;&bull\; Identify and avoid the most common (and costly) mistakes brands make when entering retail

\;&bull\; Create a 90-day action plan for their retail entry or expansion

Seating is limited in order to provide personalized attention\, register early and don'\;t be disappointed.

LOCATION:2nd flr - 137 Bannatyne Avenue Winnipeg UID:e.1534.1556108 SEQUENCE:3 DTSTAMP:20260712T004218Z URL:https://members.foodbeveragemb.ca/eventscalendar/Details/from-market-table-to-retail-space-presented-by-this-commerce-life-oct-8-9-2026-in-person-2-days-1834814?sourceTypeId=Hub END:VEVENT END:VCALENDAR