A" Trademarks Primer" Webinar April 23, 2026 12-1pm

Description

In todays crowded and fast moving marketplace, a brand is often a company's most valuable asset. Logos, names, and tag lines shape how customers recognize and connect with a business. At the heart of protecting and leveraging those brand elements is one critical tool - Trademarks.

Are you considering a new branding line but don’t know where to start? Do you have an established brand that you are considering registering? Then this seminar is for you!

Topics include: 

The importance of trademarks and the benefits of registration;

Made in Canada, product of Canada and origin claims;

Strategies for choosing a trademark;

An overview of the trademark application process;

At the end of this seminar, attendees will have general information to consider as they consider their branding direction and strategy. This presentation will be presented by Dan Patriarca and Michael Badejo, lawyers from Fillmore Riley LLP’s intellectual property group