Leveraging Your Opportunity with a Local Program with Peter Chapman

Leveraging Your Opportunity with a Local Program with Peter Chapman

Wednesday, April 3, 2024 8:30 AM - Tuesday, April 23, 2024 4:30 PM (CDT)


Registration Deadline: March 27, 2024

Food and Beverage Manitoba is excited to have Peter Chapman present this 4 -part series on how to get your product from the shelf, and into the shopping cart. Four (4) sessions in total with three (3) sessions being virtual and the last session being in-person. A Zoom link will be provided. Who should attend? Food and Beverage processors working in different sectors, whether you are in a variety of retailers are just starting out, These sessions will help build on your foundation to deliver sales and take advantage of shelf space. This program will help capitalize on that opportunity. All 4 sessions must be taken. 

Session 1 - ( Virtual-3hours) Building the Foundation 

Session 2 - (Virtual- 3 hours) Developing the Plan 

Session 3 - (Virtual-3hours) Understanding the Store

Session 4 - ( In person ) Measure the Results 

The last session will be held at Food and Beverage MB at 245 McDermot Ave, with Peter who is flying into Winnipeg to meet you. . For those that may be from out of town, we will also provide a virtual hook up. Peter has a broad range of experience. Peter’s experience includes the entire supply chain and retail merchandising. Starting at store level, he learned the importance of listening to consumers and the challenges of implementing strategies at retail. He went on to Canada’s largest food retailer, Loblaw’s, for nearly twenty years. Expanding his knowledge working in various departments, including merchandising, marketing and advertising .In 2007, Peter started a company to provide customized services to producers, processors and retailers across Canada. SKUFood works directly with producers and processors to help them understand their customers, the retailers. Peter is the author of A la cart, a supplier’s guide to retailers’ priorities and he was the national president of the Canadian Association of Professional Speakers in 2021. He has provided food industry insights to Canadian Grocer, The Globe & Mail, Maclean's magazine, Canada AM and he writes a monthly column in the Grower.


Members = All 4 sessions = $400.00 plus GST

Non-Members = All 4 sessions = $800.00 plus GST

Online and In person
Event Contact
Jennifer Taylor
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Wednesday, April 3, 2024 8:30 AM - Tuesday, April 23, 2024 4:30 PM (CDT)

Session 1 - April 3, 8:30  - 11:30 am 

Session 2 - Apr 10, 8:30 - 11:30 am 

Session 3 - Apr 17, 8:30 - 11:30 am 

Session 4 - Apr 23, 8:30 - 4:30 pm 

( Session 4 is In person at 245 McDermot Avenue, Winnipeg, MB)

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