Events

"Tell Your Diverse Business Story" Workshop with UpHouse Inc.

"Tell Your Diverse Business Story" Workshop with UpHouse Inc.

Thursday, October 13, 2022 (12:00 PM - 2:00 PM) (CDT)

Description

IDEA (inclusion, diversity, equity, accessibility), storytelling, marketing, recruitment Delivered by UpHouse co-owners Alex Varricchio and Kiirsten May Working with diverse suppliers is a growing trend in Canada.

Research shows consumers think more positively about brands owned by female, LGBT2Q+, BIPOC and neurodiverse entrepreneurs and entrepreneurs with physical disabilities. If you’re a diverse-owned business, or you regularly work with diverse-owned businesses as suppliers, this workshop is for you. 

We’ll talk about how to develop your supplier diversity story, which incorporates the heart (why it’s important to your business), the people (the relationships you cultivate) and the proof (the metrics that support your story). Then, we’ll share ideas on incorporating your story in your marketing and recruitment efforts to differentiate your company from competitors. We’ll also share some handy resources for diverse-owned businesses and procurement teams.

Event Contact
Karina Shaw
Thursday, October 13, 2022 (12:00 PM - 2:00 PM) (CDT)
Registered Guests
11
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